Groups

A feed is a crowd. A group is a room.

You do not need thousands of followers. You need the eleven people who are working on the same problem, and somewhere to keep talking to them after the first conversation.

Groups

What a room is for

Tribe first. Everything else is what a tribe eventually needs.

Find your tribe

Groups are organised around what people are actually doing, so the person you meet inside one already shares the context you would otherwise spend an hour explaining.

Clients, suppliers, mentors

The useful relationships rarely arrive labelled. A room of like-minded people is where a peer turns out to be a supplier, and a quiet member turns out to be the mentor you needed.

Host events from inside the group

Meetups, online sessions and recurring tables belong to the room that organised them, so the group is still there the morning after — which is where most communities lose everything.

Free and paid content, side by side

Keep the room open and put the deeper material behind a subscription, so the people who get the most from you can pay for it without a wall in front of everyone else.

Join one before you start one

The best hosts were members first. Find a room that already works and watch how it is run.